Marketing your wedding venue to an international audience is a completely different game from appealing to local couples. UK and US couples, in particular, have distinct expectations and needs when searching for their dream destination wedding venue.

Converting international wedding enquiries into bookings requires skill and expertise, and a professionally designed wedding venue brochure can be a game-changer. A beautifully crafted PDF that showcases your unique selling points and elevates your venue on a global stage.

What Makes a Venue Brochure Attractive to Global Couples?

An outstanding international wedding venue brochure is clear, concise, and tailored to the needs of overseas couples. It should feature:

  • Strong branding and high-end design
  • A compelling story about your venue
  • Stunning, cohesive imagery
  • Practical details relayed in a clear manner

The Power of Photography

Your venue brochure must visually captivate couples. High-quality images could include:

  • Drone shots for breathtaking perspectives
  • External building and location shots
  • Real wedding images showcasing the venue in action
  • Ceremony and reception set-ups
  • Party spaces, including dancefloors

A curated theme is key – images should harmonise in tone and style. A mix of overly vibrant and faded hues can create an inconsistent look, be loud and bold or soft and romantic.

Structuring the Perfect Brochure

A well-structured brochure should flow seamlessly, providing couples with all the information they need while keeping them engaged. Key sections include:

  • About the Venue: Share your story and what makes your venue unique.
  • Wedding Spaces: Clearly describe the ceremony, reception, and party areas.
  • Accommodation Options: Whether onsite or nearby, international couples need to understand where their guests will stay.
  • Planning & Services: Highlight what’s included, event coordination, catering, decor, etc.
  • Pricing Guide: While weddings are bespoke, providing starting prices and package options helps set expectations.
  • Real Wedding Reviews: Authentic experiences matter and build trust.
  • Location & Experiences: International couples may have never even visited your country—highlight local attractions, cultural elements, and unique guest experiences (think wine tastings, hot air balloon rides, or speedboat ceremonies!).
  • Call to Action: Make it easy for couples to take the next step, whether booking a tour, requesting more details, or scheduling a video call.

Essential Information for an International Audience

Selling your venue goes beyond just showcasing its beauty, it requires logistical clarity. Important points for your brochure to include when appealing to couples overseas;

  • Travel & Accessibility: Provide clear details on how couples and their guests can reach your venue, including airport proximity and transport options. A simple location map can be highly effective.
  • Versatile Packages: Most international couples look for multi-day wedding experiences, from welcome dinners to farewell brunches. Outline structured pricing for 2-3 days of celebrations.
  • Location Expertise: You’re not only selling your venue but where you are situated. Explain why your location is perfect for wedding stays.
  • Tailored Language & Imagery: Adjust content based on the market you’re targeting. UK and US couples may resonate with different styles of communication and visual storytelling.

The Don’ts of International Wedding Venue Brochures

  • Avoid Google Translate. Poorly translated content looks unprofessional. If you need a different language version, invest in a professional translation service.
  • Don’t Assume Local Selling Points Work Internationally. A 600-guest capacity may be a major draw for local couples but could be off-putting for an international audience. Seek advice on what wedding couples are looking for in a destination venue.
  • Don’t Overwhelm. Your brochure should inspire, not overload with every menu option or exhaustive service list. Keep details digestible and enticing.
  • Avoid Over-Complicating Offerings. Present options clearly. Your brochure should captivate and inspire, not overwhelm with excessive details. Couples shouldn’t have to sift through endless information to find what matters. Instead of listing every menu option, offer a glimpse, such as “Wedding dining starts from €XX per person, featuring exquisite Mediterranean dishes crafted by our resident chef.” If your wedding packages are complex, simplify them with clear options like full private hire or partial private wedding hire to make the decision process effortless.

Do You Need a Professional Wedding Venue Brochure?

A wedding venue isn’t just a space; it’s the setting for one of the most cherished moments in a couple’s life. Your brochure should reflect that magic while delivering exactly what international couples need to say “yes” to your venue.

We specialise in crafting bespoke wedding venue brochures that speak directly to high-end, predominantly UK and US clients. Our expertly designed brochures don’t just showcase your venue—they inspire, engage, and guide couples towards securing their dream wedding with you.

Want to make your venue irresistible to international couples? Get in touch at contact@splnstream.com for details on our custom-designed brochures tailored for global audiences.