Ping! An enquiry lands in your inbox—an excited couple eager to learn more about your wedding venue, maybe about availability, pricing, or a special request. They found you, they’re interested, and they want to know more. You painstakingly draft a thoughtful, personalised response, addressing each of their questions, pouring your heart and soul into every word…and then…silence.

Should my Venue follow up on wedding enquiries?

No response. Why? Was your pricing too high? Did your availability not suit? Was your brochure lacking? There are countless possible reasons. And while it’s impossible to convert every enquiry into a booking, there’s one crucial step that many venues overlook: following up.

Why Follow-Ups Matter

You’re busy, we get that. It’s easy to move on to the next enquiry when a couple doesn’t respond. But what if they didn’t get your email? What if it went to spam? Or what if they simply got sidetracked by the mountain of wedding planning tasks on their plate?

Here’s the thing: some venues we surveyed last month admitted they never follow up. That’s right—never. This got us thinking: what’s stopping them? Fear of rejection? Concern about wasting time? Worry about being a nuisance?

The reality is, following up is essential to converting leads into bookings. Without a follow-up, you could be missing out on potential clients who simply got lost in the mix.

What Couples Really Think About Follow-Ups

We asked couples actively planning their destination weddings how they feel about follow-up emails, and the results might surprise you. Over 58% said they actually appreciate follow-ups, with 26% noting that it helps them avoid missing emails in the midst of their planning frenzy. Remarkably, not a single couple said they disliked follow-ups.

This shows that follow-ups aren’t just acceptable—they’re genuinely helpful. In the whirlwind of wedding planning, receiving a thoughtful, polite follow-up can be a welcome gesture.

It shows that a vendor cares about their vision, values their time, and is committed to building a connection. It’s a small but impactful way to stand out and make a lasting impression.

Rejection as a Learning Tool

Rejection can sting, but it’s also a valuable learning opportunity. Understanding why an inquiry didn’t convert could offer insights to help improve your business.

Maybe your competition offers more competitive pricing. Maybe your brochure could use a refresh with vibrant photos that truly capture your venue’s charm. Or perhaps a lack of in-house décor options turned them away—could partnering with a stylist be a future offering?

According to data from our annual survey of wedding venue owners, the average venue follows up with couples just 1.4 times. However, our experience shows it often takes 3-4 follow-ups to receive a response. Persistence pays off, so don’t be discouraged, following up a few more times could make all the difference.

Follow-Up: A Small Effort, Big Rewards

We know what you’re thinking: it’s just one more thing on an already packed to-do list. But trust us, adding follow-ups to your process could make all the difference. A simple, friendly check-in might not only secure more bookings but also establish a positive, memorable connection with couples who may refer others to you—even if they don’t book themselves.

By incorporating follow-ups, you’re showing couples that you care and that you’re committed to making their big day special. And financially? It’s a small step that can yield big rewards.